Saturday, January 26, 2008

Allstate Unveils Online Auto Tools

Allstate recently unveiled a pair of new online interactive auto insurance-related tools on Allstate.com that serve to answer common questions in plain English and help consumers better understand their insurance needs. Bumper-to-Bumper BasicsSM is an interactive, video-enhanced guide that reportedly helps consumers assess their state-specific auto insurance needs, and Ballpark Estimator is set to allow users to remain anonymous while obtaining an estimated auto insurance quote from Allstate. Upon entering Bumper-to-Bumper Basics, visitors are greeted by an interactive tour guide who helps users navigate through the site. After entering a residential zip code, the tool will help visitors identify their personal risk profile by asking a series of questions, such as: the age and purchase price of the car, whether or not they have health insurance, and if they own or rent their home. Upon completing the questions, a list of policy coverages are generated to give a clear picture of each visitor's potential personal protection needs. Bumper-to-Bumper Basics also defines insurance terms and provides examples, helping consumers understand: the difference between comprehensive and collision coverage, how to be financially protected from a covered accident caused by an uninsured motorist, and what bodily injury liability is vs. personal injury protection and other insurance topics.

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