Progressive Unveils New Kentucky Driver Coverage

Progressive is introducing an optional car insurance program that offers lower rates on vehicles that are driven in less risky ways for Kentucky drivers.

The behavior-based insurance program, called MyRate, gives drivers a customized rate based on how, how much, and when their car is driven. It is available to Kentucky drivers who purchase policies from Progressive online, by phone, or through its more than 700 independent insurance agencies in the state.

MyRate uses Progressive's patented technology to put consumers in control of their auto insurance rates. Drivers who choose to sign up for MyRate receive a device that plugs into a port in their car and measures how, how much and when the car is being driven. Cars driven less often, in less risky ways and at less risky times of day can receive a lower premium.

Drivers with more than one car can select which, if any, of their vehicles to enroll in MyRate. For example, a person with a second car that isn’t driven that often may enroll that car in MyRate but may decline to enroll their other vehicle if it is driven much more frequently or during higher risk times of day.

New Kentucky customers can earn a first term discount of up to 10 percent just for signing up. Then, when they renew their policy, their rate could go down by as much as 25 percent or more or up by 9 percent based on their driving habits. There is also a $30 technology expense added to the premium for each policy term to cover the cost of the device and data transmission.

Drivers will be able to see whether they’re on track for a discount or an increase by reviewing their driving data at any time by logging in to their policy on progressive.com. They can see how their driving habits are affecting their rate, and, if they choose, make behavioral changes that could lead to savings.