Friday, August 1, 2008

Explorer Insurance Broadens Program for Florida

Explorer Insurance Company, the auto insurance carrier and member company of ICW Group, announced a new brand platform based on the value of partnership with independent agents.

As part of its brand rollout, Explorer has significantly increased its range of auto insurance coverage options that independent agents can now offer motorists throughout the state of Florida. Explorer also formally adopted a new look and bold stylized "E" logo developed for Explorer by the branding and organizational consultancy BrandCulture Company.

Explorer's brand launch and expansion in Florida brings improvements and new features to serve the individual needs of a wide range of motorists. Agents can now write policies with Bodily Injury and Property Damage liability limits of up to $250,000 per person and $500,000 per covered accident, or a Combined Single Limit of $300,000. In addition to enhanced ease of use through real-time rate data, the new program offers a series of available discounts including Good Student, Multi-Car, Renewal, and even a Homeowner discount -- an unusual feature for a mono-line auto carrier.

Moreover, Comprehensive coverage can now be purchased without collision, and deductibles can be as low as $100 for those insureds wishing to absolutely minimize out-of-pocket expenses in the event of a covered claim. Explorer further offers two new Personal Injury Protection options and a higher Medical Payment limit of $10,000 as well. Additionally, Explorer offers customizable coverage options with different rental car reimbursement and towing coverage amounts that agents can tailor to their customers' preferences, along with increased underwriting limits across a broad range of risks.

In addition to reaffirming its exclusive focus on the independent agent channel, Explorer has developed a set of tools and services to support its commitment to help independent agents run their businesses more effectively and drive future growth and success. The rollout of the new Explorer brand follows investment in technology and predictive analytics, enabling more precise underwriting and expanded coverage options across a broad spectrum of motorists.

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